Developer personas and psychographics segmentation
By SlashData Team
·
26 March 2020
How developers perceive themselves
Developers come in all shapes and sizes. Whether you try to group them by the technologies they use, their coding background, their professional status, their demographics or their motivations, the conclusion is the same. The developer population is not a single homogeneous mass that may be expected to behave in a coherent way.
Understand your developer audience
Understanding the psychographics of your developer audiences is key in building effective communication channels with them. We’ll show you how psychographic profiles differ across development sectors (such as web, augmented reality, and machine learning), age groups, roles, and more. One size does not fit all, and to maximize the return on your dev marketing budget you need to align your messaging with what appeals to your specific audience.
The webinar is presented by Christina Voskoglou, SlashData Director of Research.
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