MasterTips: Developer-led growth
By Stathis Georgakopoulos
·
24 June 2021
Theme of the week:
_Developer-led growth _
The latest Under the Hood of Developer Marketing podcast episode is called “Developer-led growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.
This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.
Tyler Jewell, Managing Director at Dell Technologies Capital
Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.
Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft
Emilio Salvador, PM, Cloud Developer Advocacy at Google
Host: Andreas Constantinou, CEO & Founder at SlashData
Some of the topics discussed are:
- What are the new audiences and how are they different?
- GenZ developers, creators, citizen developers
- Developers vs creators
- What "developer-led" means
- Low-code platforms
- How are organisations adapting to new audiences
- How are we moving from apps to platform and from consumer to developer audience
And more!
Listen to this episode to see what "developer-led" businesses prioritise in their strategies.
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